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11 November 2024

Cygnet Partners with Generation UK

At Cygnet, we recognise the enthusiasm of individuals eager to enter the care industry and the crucial need for junior talent to facilitate our growth and expansion.

 

At Cygnet, we recognise the enthusiasm of individuals eager to enter the care industry and the crucial need for junior talent to facilitate our growth and expansion. 

However, identifying individuals with the necessary values and skills to provide effective care poses a challenge. Additionally, we often experience high turnover rates among junior employees and have concerns about their on-the-job performance, which complicates the hiring process for promising early-career applicants. 

Despite a heightened focus on recruiting junior talent in recent years, we continue to struggle with hiring at scale in a diverse and socially mobile way. But it is essential to bring more individuals into care with the right skills, especially since numerous people are eager to work with us but lack the opportunities.

When we couldn’t find candidates with the right values and skills for our entry-level positions, we turned to Generation UK to help bridge the skills gap quickly and effectively. We chose to collaborate with Generation because they offer proven solutions for the challenges of closing the skills gap in care. Our partnership with Generation UK allows us to implement a more diverse and varied recruitment strategy in the care sector. Their approach adds significant value, lowers costs associated with grassroots hiring, and ensures that diversity and inclusion are central to our recruitment efforts.

As Generation says… 

 

“There is widespread need in the UK. There are over 1 million unemployed people. But this challenge is not spread equally – some groups face distinctly more barriers to employment. At the same time, the cost of living is soaring and social mobility has stagnated for years.’’

 

Social impact through hiring.

Generation UK’s mission, to help individuals facing barriers to employment secure life-changing careers – works through a unique model of profession-specific boot camp training and extensive wrap-around support. 

Since its launch in 2019, Generation UK has become the leading charity in this field, supporting over 3,500 people. As part of a global network, Generation has assisted more than 100,000 individuals, creating substantial social impact.

At Cygnet, we understand that hiring at the entry level can be time-consuming and costly. That’s why we proactively recruit exceptional junior talent from communities we might not typically reach by partnering with Generation, thus creating true social value for our organisation. 

 

‘’Supporting underrepresented individuals from low socioeconomic backgrounds into life-changing careers that would otherwise be inaccessible.’’

 

Generation UK has successfully placed over 1,200 individuals in skilled positions across the UK, collaborating with more than 600 employers to meet their need for junior talent. They have demonstrated the effectiveness of their work by helping boot camp participants secure roles in industry-leading companies like ours. 

The results speak for themselves: 66% of Generation candidates come from ethnic minority backgrounds, over 40% are women, and 42% live in areas classified in the bottom two deciles of the Index of Multiple Deprivation (IMD). Additionally, 84% of employers report that Generation candidates outperform their peers on the job, with a 95% retention rate after six months and a 90% retention rate after one year in their roles.

While entry-level hiring can indeed be challenging, it doesn’t have to be. There can be a cost-effective solution for acquiring the skills you need in a competitive market while also driving positive change. 

Here at Cygnet, we intend to continue our relationship with Generation UK and look forward to strengthening our partnership with them.

Generation UK is a social mobility charity focused on transforming education-to-employment systems to help individuals secure life-changing jobs that would otherwise be out of reach

How we work together… 

Our specialist recruiter, Laura, conducts a presentation for the latest cohort from Generation UK. She introduces our organisation, explains our mission, and outlines what we seek in candidates. Following the presentation, Laura leads on an in-depth workshop focusing on our specific services and the types of service users we work with. 

The workshop covers important topics such as how to approach interviews, effective strategies for answering interview questions, and the essential people skills and values we prioritise. Additionally, there is a knowledge-sharing segment that addresses potential scenarios related to safeguarding and de-escalation techniques. After the workshop, we hold follow-up calls with each candidate from the Generation cohort to schedule formal interviews. 

 

Generation UK Candidate Success 

Out of the eight interested candidates, four were invited for interviews for our social care services, and one candidate with significant clinical background experience was selected for an interview with our healthcare and hospital division. While not every candidate will be successful, we hope that those who interact with us will remember the advice and help we offer. If they decide to apply again in six months or a year, they have that all-important positive connection with us for the future.

Founded in 2014 by McKinsey & Company, Generation UK is an independent non-profit organisation dedicated to creating social impact. Their free skills boot camps are rated 'Outstanding' by Ofsted and produce tangible, real-life results.

Jeetander’s Story…

Jeetander worked as a graphic designer for 27 years before he was made redundant. At first glance, some hiring managers might dismiss his CV due to his lack of care experience. However, a review of his interview notes reveals that he performed exceptionally well during the interview and clearly prepared thoroughly. Jeetander is an example of why we shouldn’t overlook candidates like him; if we can support them during the interview process, and if there’s a genuine spark of potential, they will excel.

“I’m incredibly grateful to Laura Francis for helping me land my Mental Health Support Worker role at Cygnet. During the Generation UK and Ireland Boot Camp, Laura gave a fantastic presentation that inspired me. Her advice on how to stand out from the crowd in applications and interviews was clear and practical, and it gave me the confidence I needed. Laura also helped me transition from a career in design to healthcare. She helped me highlight my transferable skills, making the shift feel much more achievable. Her dedication and encouragement made all the difference, and I’m excited to start this new chapter thanks to her.’’ 

(Jatty, aka Jeetander)

 


 

16 placements and counting!

Cygnet & Generation UK is celebrating a significant milestone – As of October 2024, we are thrilled to announce that 16 wonderful, caring, and compassionate individuals have found life-changing careers with our help and the support of Generation UK. Achieving this many placements is truly remarkable; just one placement is a significant accomplishment, so reaching 16 is phenomenal. We hope this success continues for a long time to come!

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